Organisations are evolving at record pace and our lives are changing dramatically, as a result of technological disruption. For organisations to remain competitive and survive, digital transformation is a critical business strategy. Making this transformation work takes guts, resilience and an organisational wide-effort.
02 February 2019
Google, Apple and Spotify have become household names and have set the benchmark for other organisations wanting to become more ‘digital’. Their success is studied and coveted by other organisations; the products they launch, the early adoption of their emerging technology and importantly the culture they create that allows their workforce to innovate. Six of the top ten most valuable brands globally in 2018 are from the tech industry. In fact, the Top 5 Tech Companies in this list have a combined brand value of over $580 billion - more than the GDP of Austria (that’s a whole lot of wiener schnitzels)!
Identified as the ‘fourth industrial revolution’, the integration of technology and the blurring of biological, digital and physical environments, impacts all businesses and shapes the future of work. So how do leaders ensure they prepare themselves effectively for this transformation? What is the approach to introduce digital capability at an organisational level, embed strategies that find new competitive advantages and foster innovation and experimentation? What is it about the working environments in the technology sector that have led to the success of some of the most valuable global brands?
Digital Transformation @ Price Waterhouse Coopers (PWC)
PWC is a strong example of a global transformation underway; upskilling its workforce, changing its workplace culture, and building digital capabilities is a critical priority to its organisational strategy. PWC’s IQ Survey and internal research centre has found that companies that prioritise innovation, use cross-functional teams and agile approaches, and better understand the human experience financially outperform their peers.
PWC's Digital Fitness App demonstrates how change must occur for every person and level of the organisation. Embracing technology as a medium to upskill every employee's digital 'fitness' through interactive and short-burst learning.
So what are we thinking about all of this?
We have been researching what this means in supporting our clients, including a focus on digital upskilling, changes to operating models and the introduction of agile management. Our beliefs include:
We are interested to hear your thoughts and challenges in the digital evolution and about your journey in the future of work and business! Get in touch below!
What project or challenge can we help you with today? We want to hear from you to learn and listen. Contact the X:Perience team by leaving your contact details and we will get in touch soon.